Avoid the pitfalls of getting your website online!

Thinking about getting a website?  Or maybe you are already working on one? You probably know this already, but the last couple of percent of the project usually takes up most of the time. You would be surprised how many websites never go online because of that last stretch. Let's try to get you online so!

This post is not about what to do. It's about what not to do. Basically I want to tell you where you could/should ease off and let things slide until later and get your website online. Let's do this.

1. Don't finish the website

Because there is no such a thing. A website is a breathing, living and changing thing (or at least it should be). And I know you have a list of things in your head that you think need to be in place before you get your website live. 

This is one to leave for later. Getting that menu to be different color, changing that banner, font size etc. is irrelevant in terms of going live. The most important thing for you to do is have an online presence for your business ASAP. 

Maybe your visitors won't go mad for that font color, but at least they now know about you! 
The rest can be taken care of once you are online and your web designer will be more than happy to do these things! 

2. Don't finish the shop

Well, not literally. Get a list of absolutely crucial things to start selling. Payment gate, all the legal requirements (like policies etc.), products.... Boom! Go!

You might need bundles, gift vouchers, 2 for 3's, loyalty points, special offers etc. And you can introduce them as you go. But most importantly you need to start promoting and selling! Start taking in orders. Running the shop will inform you of what functionality to add next.

3. Hold of on/skip some social media

 This is a easy one. Don't be blocking your website because you don't have your social presence set up.

  • If you do have it already - great! Get your website live and start promoting and talking about your business!
  • If you don't have it yet, get your website live anyway. And then start getting into it. Ease into it. It can get overwhelming!
  • Don't be afraid to skip some. There's this notion out there that you have to be EVERYWHERE on social to succeed. Nah. A strong Facebook page to go with a shop will get you far. If you don't get/like/use Twitter for example, there's nothing worse than a poorly used/forced/unused social media account. Use the ones that complement your business and that you know how and enjoy using.

Talk to your web developer about this. Don't be afraid to ask for advice on this!

4. I also need "insert here" before going live

 No, you probably don't. I know that nagging feeling in the stomach, that tells you that this thing is really important. I really do. But bare minimum is what is needed. You need to be online! All else can be added by working with your web developer.

Remember, your'e not building a house. It does not need to be finished before you move in. 

5. Website re-design scenario

See number 4. If your old site is at a point where it's unusable, hacked, unstable, vulnerable etc. Go live with the new one asap. Don't try to recreate everything you had on your old website. You risk dragging it out. Get it live and then work with your developer to restore all the old functionality/content.

Nothing will put fire under your feet as knowing that you need to re-add the stuff from your old site. ;)

 

 

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