Tips for Adding Engagement at events & conferences

Below are a few ideas to help enhance conferences/other events - probably of most interest to Event Management managers and companies 

These ideas range in complexity. You may see one or two that are "high-impact low-effort" that fit in with your conference communications strategy. These are ‘potential ideas’ rather than recommendations! I think that in particular, webcasting of conference / presentations especially if you already have AV in place is low-hanging-fruit and will delight your clients.

  1. Post Conference documentation (or just links) to the website eg PPTs uploaded afterwards etc.
  2. Have someone tweeting at important key note speeches (decide conference #hashtag beforehand)
  3. Webcast the public sessions and integrate with live Twitter
  4. Video any private sessions – and provide high quality clips afterward on local/private intranet
  5. Send pre-conference survey to participants with (for example) 6 possible themes for the workshops – and ask for prioritisation and/or feedback
  6. Consider interviewing attendees pre-conference - use this as a welcome / this is what the conference will be about
  7. Consider interviewing a number of people after each presentation/workshop, (Vox Pop)

 

 

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