Digital Marketing Services
Search Engine Optimization
Web marketing segment known as search engine optimization (SEO) focuses on enhancing the quality of site visits by ensuring that your website is discovered organically on the first page of Google search results. SEO assists in obtaining a higher return on investment ( ROI ), more traffic, and pre-qualified prospects for your businesses.
While this may seem to be straightforward, keep in mind that Google updates its algorithm on a frequent basis. When practicing SEO, it is important to verify that you are following the most latest Google guidelines.
Identify your website's technical foundation, on-page elements, and off-page requirements to improve search engine visibility, usability, and conversion. Regular SEO audits are required for long-term website success.
Technical SEO is the process of ensuring a website fits the technical standards of current search engines. Crawling, indexing, rendering, loading time and website architecture are all part of technical SEO.
Search Engine Marketing
Search Engine Marketing (SEM) is a digital marketing technique that is used to increase a website’s visibility in search engine results pages (SERPs) by use of paid search offered by search engines (such as Google AdWords & Bing Ads). Pay per click (PPC) is a phrase that is used to refer to search engine marketing (PPC).
With Google Adwords, you can target individuals who are interested in your goods and services on on the Google search network and Google's partner networks. You pick where your ad appears, choose your budget, and simply track its effect.
Microsoft's version of AdWords is Bing Ads. Like Google AdWords, Bing Advertising enables you to run ads on both the Bing search network and its partner networks.
Remarketing strategies remind non-buying website visitors of your goods and services. After viewing certain pages, you may retarget them and display them relevant visual or text adverts on other websites. Retargeting campaigns may be done using Google Ads, Facebook Ads, etc.
Social Media Ads
You may use Facebook, Instagram, Linkedin or Twitter, etc. Which platforms to use depends on where your target customers spend most time. Advertisers use social media to promote brand, services and products.