If your organization established a target to grow organic traffic by 15% year over year and then achieved a 25% increase, you might consider this campaign a success. The campaign would have been a flop if the aim had been to double organic traffic. So, set your SEO objectives before you start your campaign. You can’t progress without setting these objectives. Without objectives, it’s difficult to determine how much of your marketing budget should go to digital marketing, which means you’re likely to underspend or overpay, both of which are bad for company.

However, not every organization will be able to easily identify these aims, particularly whether they are a startup or an established company trying to adapt to an increasingly digital environment. We would highly suggest booking a session with a competent SEO agency that can guide you through the fundamentals. For a fair fee, a professional SEO agency may audit your website, uncover existing flaws, assess your competitors, and offer a high-level overview of your competition. They may also help you set realistic objectives based on facts and research.